Which McDonald’s slogan, introduced in 1971, urged customers that they deserved a break?
Answer
You Deserve a Break Today
8694 Mcdonald's Branding History Trivia Questions with Answers
8694 public questions with answers, drawn from the well. How many can you answer?
What phrase appeared on McDonald's first global packaging campaign launched in 2003?
Answer
I'm lovin' it
Which 1980 McDonald's mascot was designed to represent early-morning customers?
Answer
Birdie the Early Bird
What 1962 McDonald's logo innovation turned the separate arches into a single letter-like mark?
Answer
Overlapping arches
What is the official name of the McDonald's “M” symbol used worldwide?
Answer
Golden Arches
Which McDonald's character was created as a female early-morning mascot in 1980?
Answer
Birdie the Early Bird
Who designed the original McDonald's Golden Arches restaurant design introduced in 1952?
Answer
Stanley Meston
Which McDonald's restaurant design concept, introduced in 1953, featured the distinctive Speedee arches?
Answer
Red and White design
Which McDonald's restaurant opened in Moscow in 1990 and became a symbol of the brand's Soviet-era expansion?
Answer
Pushkin Square McDonald's
Which McDonald's system, introduced in 1948, organized food preparation for fast counter service?
Answer
Speedee Service System
Which singer appeared on the 2003 recording associated with McDonald's 'I'm Lovin' It' launch?
Answer
Justin Timberlake
What McDonald's character stole hamburgers while wearing a striped mask and cape?
Answer
The Hamburglar
Who created the Speedee character used in McDonald's early branding?
Answer
Richard McDonald
What McDonald's logo element replaced the separate arches with a single golden "M" shape in 1962?
Answer
The Golden Arches
Who designed the original 1950s McDonald's restaurant buildings with their tall yellow arches?
Answer
Stanley Clark Meston
Who created McDonald's modern two-dimensional Golden Arches logo in 1962?
Answer
Jim Schindler
What color pairing became standard for McDonald's Golden Arches and restaurant signs?
Answer
Yellow and red
What was McDonald's advertising slogan introduced in 1971 and remembered for its “break” wording?
Answer
You Deserve a Break Today
Which McDonald's branding element was trademarked as a sound in 1962: the “I'm lovin' it” melody or the Golden Arches?
Answer
Neither; the Golden Arches were trademarked visually
What was McDonald's original mascot logo, Speedee, named after?
Answer
Speedee Service System
Which McDonald's character debuted in a 1963 television advertisement?
Answer
Ronald McDonald
Which McDonald's character was known as the company's chief advertising mascot from 1963?
Answer
Ronald McDonald
What was the name of McDonald's first corporate entity, established by Ray Kroc in 1955?
Answer
McDonald's System, Inc.
Which McDonald's character, introduced in 1963, became the chain's signature mascot?
Answer
Ronald McDonald
Which McDonald's slogan urged customers to take a break during the chain's 1970s advertising era?
Answer
You Deserve a Break Today
Which singer's 2003 recording helped popularize McDonald's “I'm Lovin' It” campaign?
Answer
Justin Timberlake