McDonald's first used the slogan “Food, Folks and Fun” in 1990.
The line presented McDonald's as a complete family experience rather than merely a place to buy hamburgers. “Food” represented the menu, “folks” suggested friendly staff and customers, and “fun” connected restaurants with children, play areas and family outings.
The slogan belongs to a period when McDonald's advertising leaned heavily on family togetherness and the atmosphere of its restaurants. It followed earlier service-oriented lines and preceded the more globally unified “I'm Lovin' It” campaign.
Because McDonald's slogans were not always used simultaneously in every country, dates can vary by market. In U.S. advertising histories, 1990 is the standard year associated with the launch of “Food, Folks and Fun.”