McDonald's launched the “Famous Orders” campaign in 2020, inviting customers to order meals associated with well-known musicians and celebrities. The platform began with the Travis Scott Meal in the United States and expanded through additional collaborations.
The campaign turned a celebrity's preferred order into a standardized menu promotion, making the customer's experience resemble that of the featured star. Later examples included partnerships with J Balvin, BTS and Saweetie.
“Famous Orders” is distinct from McDonald's long-running slogans because it is a promotional platform built around named meals and cultural collaborations. Individual meals, prices and participating markets varied, but the campaign name remained the umbrella branding.