1056 Mcdonald's Branding History Trivia Questions with Answers
1056 public questions with answers, drawn from the well. How many can you answer?
Which McDonald’s character is a hamburger thief known for wearing a striped outfit?
Answer
The Hamburglar
Which McDonald’s logo element was inspired by the restaurant buildings’ roadside arches?
Answer
The Golden Arches
What was McDonald’s original restaurant name before the company became McDonald’s?
Answer
McDonald’s Bar-B-Q
Which 1970s McDonald’s slogan invited customers to take a break?
Answer
You Deserve a Break Today
Which McDonald’s slogan began in 2003 as part of a global branding campaign?
Answer
I’m Lovin’ It
Who designed the simplified McDonald’s Golden Arches logo introduced in 1962?
Answer
Jim Schindler
What two colors dominate the modern McDonald’s Golden Arches logo?
Answer
Yellow and red
Which McDonald’s advertising slogan was named the top advertising jingle of the 20th century by Advertising Age?
Answer
You Deserve a Break Today
What slogan appeared in McDonald’s 1960s advertising campaign featuring the Golden Arches?
Answer
Look for the Golden Arches
Who redesigned McDonald’s two separate arches into the unified “M” logo in 1962?
Answer
Jim Schindler
What phrase did McDonald’s use to describe its restaurant operating principles?
Answer
Quality, Service, Cleanliness, Value
Which McDonald’s mascot is associated with the chain’s breakfast advertising?
Answer
Birdie the Early Bird
What was McDonald’s fictional advertising world called?
Answer
McDonaldland
Which McDonald’s character was introduced in 1980 as the chain’s first female advertising character?
Answer
Birdie the Early Bird
What was McDonald’s restaurant called before it was shortened to “McDonald’s” in 1948?
Answer
McDonald’s Bar-B-Q
Which McDonald’s character was introduced in 1971 as a burger thief?
Answer
The Hamburglar
Who coined the name “Big Mac” for McDonald’s signature hamburger in 1967?
Answer
Esther Glickstein Rose
What name was given to McDonald’s signature clown mascot when he debuted in 1963?
Answer
Ronald McDonald
What slogan appeared in McDonald’s famous 1971 advertising campaign?
Answer
You Deserve a Break Today
Who portrayed Ronald McDonald in McDonald’s first television commercial in 1963?
Answer
Willard Scott
Which phrase was the title of McDonald’s 1960s campaign encouraging customers to notice its arches?
Answer
Look for the Golden Arches
What phrase appeared in McDonald’s 1975 advertising campaign built around customers taking a break?
Answer
You Deserve a Break Today
Which recording artist sang on the 2003 McDonald’s “I’m Lovin’ It” campaign track?
Answer
Justin Timberlake
What was the name of McDonald’s original service system promoted by the McDonald brothers in 1948?
Answer
Speedee Service System
Which slogan did McDonald’s use in the United States during its 1990 advertising campaign?
Answer
Food, Folks and Fun
Where did the first Ronald McDonald House open in 1974?
Answer
Philadelphia
Which McDonald’s mascot first appeared in a 1963 television commercial?
Answer
Ronald McDonald