Which slogan did McDonald’s use in the United States during its 1990 advertising campaign?

McDonald’s used the slogan “Food, Folks and Fun” in the United States during its 1990 advertising campaign.

The phrase emphasized three parts of the restaurant experience: the food itself, the people associated with a visit, and an enjoyable family atmosphere. It reflected McDonald’s effort to present its restaurants as social, accessible places rather than only fast places to eat.

McDonald’s has used many slogans across different decades and markets. “You Deserve a Break Today” belonged to an earlier campaign, while “I’m Lovin’ It” became the company’s global platform in the 2000s. “Food, Folks and Fun” belongs to the transition between those eras.

Advertising slogans can vary by country and may overlap in archival lists. This question refers specifically to the United States campaign associated with 1990.