Which New York firm created the new BBMA statuette for the 2011 return?

Society Awards created the new Billboard Music Awards statuette for the ceremony’s 2011 return. The New York firm was brought in as the BBMAs came back to television after a four-year hiatus.

The awards had been presented annually from 1990 through 2006, but the ceremony was not held from 2007 through 2010. Billboard announced the television return in February 2011, moving the show from Fox to ABC for the May 22 ceremony at the MGM Grand Garden Arena in Las Vegas. A redesigned trophy helped signal that the revived event was a new chapter for the brand.

Society Awards is known for designing and manufacturing high-profile entertainment trophies, which makes it easy to mix up with other award manufacturers. Polich Tallix is associated with Academy Awards production, while R.S. Owens has produced major entertainment statuettes, including Oscars in earlier eras. Tiffany & Co. is famous for luxury jewelry and presentation pieces, but it was not the firm identified with the 2011 BBMA redesign.