Which network first introduced Ted Lasso in a 2013 promotional video?

NBC Sports first introduced Ted Lasso in a 2013 promotional video.

The character began as a comedic American football coach brought in to promote NBC Sports’ coverage of the English Premier League. The short videos presented Ted as enthusiastic and confident while revealing that he understood little about association football.

That promotional character later became the foundation for the Apple TV+ series. Jason Sudeikis reprised the role, and the television show transformed a brief sports-marketing joke into a continuing comedy-drama. ESPN, Sky Sports, and CBS Sports are major sports broadcasters, but none of them introduced the Ted Lasso character in the original 2013 promotion.