Steven Bartlett co-founded Social Chain before becoming a Dragon on the British television programme Dragons' Den.
Social Chain is a social-media marketing agency and media company associated with campaigns built around online communities and digital conversation. Bartlett co-founded it with Dominic McGregor, and the company became central to his public reputation as a young technology entrepreneur.
Bartlett's background made him different from Dragons whose careers were rooted primarily in retail, property or manufacturing. His expertise was tied to online audiences, social platforms and brand growth, areas that have become increasingly important to modern start-ups.
Social Chain should not be confused with The Diary of a CEO, which is Bartlett's podcast and media brand, or with consumer companies such as Gymshark and Huel. Those names are connected to the wider start-up world but are not the company he co-founded.