Levi Roots created the Reggae Reggae Sauce brand after appearing on the British TV show Dragons' Den.
Levi Roots is the stage name of Keith Valentine Graham, a Jamaican-British musician, chef and entrepreneur. He pitched his jerk barbecue sauce to the Dragons and secured investment that helped turn the recipe into a national retail brand.
The pitch became one of the programme's most memorable success stories because it connected Roots's music persona, Jamaican food traditions and a clear supermarket opportunity. The brand later expanded beyond its original sauce into other food products and collaborations.
The answer is Levi Roots, not the name of the sauce itself. Reggae Reggae Sauce is the product brand, while Levi Roots is the entrepreneur who presented it and became its public face.