Who leads the Saja Boys in KPop Demon Hunters?

Jinu leads the Saja Boys in KPop Demon Hunters.

Jinu is the frontman of the rival demon boy band that challenges HUNTR/X. Like the other Saja Boys, he uses the image of a polished K-pop idol to attract human attention and help the demons pursue their larger plan.

His leadership role makes him the clearest counterpart to Rumi, HUNTR/X’s leader. The two groups are rivals in performance and in supernatural conflict, but Jinu’s relationship with Rumi becomes more complicated as the story develops. Their interactions reveal that the Saja Boys are not presented as completely interchangeable villains.

Jinu’s name is often confused with Gwi-Ma, the ruler of the demons. Gwi-Ma is the overarching antagonist, while Jinu is a demon who leads the idol group operating in the human world. The distinction matters because the Saja Boys function as the visible rival act, whereas Gwi-Ma directs the larger threat.