Who created the Shark Tank product Scrub Daddy?

Aaron Krause created the Shark Tank product Scrub Daddy.

Krause was already working in the cleaning-products field when he developed the polymer material used in Scrub Daddy. The sponge became distinctive because its texture changes with water temperature: it is firmer in cold water and softer in warm water.

Its smile-shaped design was not merely decorative. The mouth can be used to clean utensils, and the eye openings provide places for fingers. Krause presented the product on Shark Tank in 2012, where Lori Greiner invested and helped the company pursue mass retail distribution.

Scrub Daddy is often incorrectly attributed to Lori Greiner because her investment made the brand famous among viewers. Greiner was the investor, while Aaron Krause was the inventor and founder. Keeping those roles separate is important when identifying the people behind Shark Tank businesses.