Sara Davies made her debut as an investor on the British television show Dragon's Den in 2019.
Davies is a British businesswoman and the founder of Crafter's Companion, a company serving the craft and hobby market. Her business began with a product designed to help people make envelopes, and it developed into an international craft brand.
Her entrepreneurial background gave her a strong connection to pitches involving creative products, home businesses and direct-to-consumer brands. She joined Dragon's Den as an investor in 2019, becoming one of the programme’s younger additions to the panel.
Her television appointment followed substantial experience running her own company. The 2019 date therefore identifies her arrival on the show, not the founding of Crafter's Companion, which began much earlier.