Which business did Peter Jones found in 1998 as a mobile-phone retailer and distributor?

Peter Jones founded Phones International Group in 1998 as a mobile-phone retailer and distributor.

Jones is a British entrepreneur and television personality best known as a long-serving Dragon's Den investor. Before his television career became prominent, he built businesses in consumer technology and communications, including Phones International Group.

The company operated in the mobile-phone sector, a rapidly expanding market in the late 1990s. Jones's experience in that industry helps explain his frequent interest in technology, retail, and scalable consumer products when evaluating pitches.

Phones International Group is easy to confuse with Carphone Warehouse or Phones 4u, which were separate businesses in the British mobile-phone market. Jones was associated with Phones International Group, while those better-known names were founded by other entrepreneurs.