Peter Jones, a former director of Tottenham Hotspur, joined the Dragon's Den panel when the UK series began in 2005.
Jones is a British entrepreneur and investor whose interests have included mobile communications, technology, media and retail. His background made him one of the programme's best-known original investors, alongside Duncan Bannatyne, Deborah Meaden, Theo Paphitis and Richard Farleigh.
A common mix-up is to associate every prominent British businessperson on television with Dragon's Den. Alan Sugar, for example, is associated with The Apprentice rather than the Dragon's Den panel. Jones has remained strongly identified with the programme through its later series and is known for making investments in a range of consumer and technology businesses.