What is the name of the British business programme in which Dragons' Den investors revisit past entrepreneurs?

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The British business programme in which Dragons' Den investors revisit past entrepreneurs is titled Dragons' Den: Pitches to Riches.

The programme is a spin-off from the main BBC series. It looks back at businesses and entrepreneurs who appeared in earlier pitches, examining what happened after the broadcast and whether a proposed or completed deal led to further progress.

This title should not be confused with Dragons' Den: What Happened Next?, another programme associated with revisiting entrepreneurs and investments. The two titles are related in subject but are not interchangeable, which makes the exact wording important.

Spin-offs of factual entertainment programmes often use similar follow-up structures, but Pitches to Riches is specifically tied to the Dragons' Den brand and its pitch archive. The name captures the show’s focus on the possibility that a short television pitch can develop into a valuable business.

Source: Wikipedia · fact-checked Oct. 2026

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