Rachel Elnaugh founded Red Letter Days before appearing as a dragon on Britain's Dragon's Den. The company sold experience gifts, such as activity and leisure packages, rather than conventional physical presents.
Elnaugh's entrepreneurial background helped establish her credibility on the original investor panel. Red Letter Days became one of the best-known British experience-gift brands, and her business story was frequently discussed in connection with her television role.
Deborah Meaden, James Caan and Peter Jones are also prominent dragons, but they did not found Red Letter Days. The company is the specific clue linking Elnaugh's pre-television career to her place in the Den's history.