Steven Bartlett co-founded Social Chain before joining the UK television show Dragon's Den.
Social Chain is a social-media marketing agency and media company associated with campaigns designed for online audiences. Bartlett co-founded it with Dominic McGregor, building the business around digital communities, social content and brand marketing.
The company name is sometimes confused with We Are Social, another agency in the digital-marketing field, or with software platforms such as Sprout Social and Hootsuite. Those are separate organisations. Bartlett's Social Chain background explains why he became particularly associated with technology, online brands and younger entrepreneurs after joining the Dragon's Den panel.