Nokia used “Connecting People” as its long-running brand slogan.
The slogan was introduced in 1992 and reflected Nokia’s ambition to make mobile communication a normal part of everyday life. It appeared with the company’s name and logo during the period when Nokia became a leading global mobile-phone manufacturer.
Nokia’s rise was powered by phones such as the Nokia 3210, launched in 1999, and the Nokia 1100, launched in 2003. The brand became associated with durable handsets, simple interfaces and widely recognized ringtones before smartphones changed the mobile-phone market.
“Connecting People” is not the same as a product name or a network standard. Nokia made telecommunications equipment and phones, while GSM, 3G and later technologies describe communication systems used by many companies. The slogan expressed Nokia’s brand purpose rather than one specific device.