Mastercard uses the slogan “There are some things money can’t buy. For everything else, there’s Mastercard.” The campaign is commonly known as “Priceless” and contrasts emotional experiences with purchases that can be paid for.
Mastercard launched the Priceless campaign in 1997. Advertising agency McCann-Erickson created the concept, which typically listed prices for several items before ending with an experience described as priceless. The structure was adapted for many countries, languages and situations.
The slogan is often shortened to “Priceless,” but that single word is the campaign name rather than the complete original line. Mastercard began as Interbank in 1966 and adopted the Mastercard name in 1979. It operates a payment network and does not generally issue cards directly; banks and other financial institutions commonly issue cards using its network.