Which automobile company used the slogan “Power, Beauty, Soul”?

Aston Martin used the slogan “Power, Beauty, Soul.” The three-part phrase summarizes themes that the British luxury-car maker has emphasized in describing its vehicles and brand identity.

Aston Martin is associated with high-performance grand touring cars, handcrafted design and a strong connection with popular culture. Its cars became especially famous through James Bond films, beginning with the DB5’s appearance in Goldfinger in 1964. That film association is separate from the “Power, Beauty, Soul” slogan, but it helped make the marque recognizable internationally.

The company was founded in 1913 by Lionel Martin and Robert Bamford. The name combines Martin’s surname with the Aston Hill climb near Aston Clinton in Buckinghamshire, where Lionel Martin competed. Aston Martin has used several marketing lines over its history, so the exact three-word slogan is more specific than general descriptions such as “luxury sports cars.”