Whiskas used the slogan “The 8 Out of 10 Cats Prefer Whiskas.”
The slogan was created for Whiskas cat food and presented the result of a preference test as a memorable numerical claim. Its wording became famous because it used cats as the implied judges while giving the advertisement a precise statistic. The line is a brand slogan, not a statement that every cat owner or every cat prefers Whiskas.
Whiskas began in the United Kingdom as a cat-food brand originally called Kal Kan. The name was changed to Whiskas in Britain in 1991, and the brand later expanded across international markets. Its products include wet food, dry food and treats for cats.
Whiskas is owned by Mars, Incorporated, whose pet-care portfolio also includes brands such as Pedigree, Royal Canin and Sheba. The slogan is sometimes shortened in casual references, but the distinctive version includes both the number eight and the phrase “10 Cats.”