Asda is known for the slogan “That’s Asda Price.”
The phrase was used in British advertising to communicate the supermarket’s focus on low prices. Its wording became closely tied to Asda’s identity because it turned the company name into the conclusion of a familiar advertising statement.
Asda began in Leeds in 1949 as Associated Dairies and expanded into supermarket retailing. The business became one of the United Kingdom’s largest supermarket chains, competing with Tesco, Sainsbury’s, Morrisons, and discount retailers.
Asda’s slogan should not be confused with Tesco’s “Every Little Helps,” which is one of the excluded examples in this topic. Asda has used several advertising campaigns over the decades, so a slogan may belong to a particular period rather than represent a permanent corporate motto. The company was acquired by Walmart in 1999 and later sold to the Issa brothers and TDR Capital in 2021, alongside a major change in ownership.