Adidas used the slogan “Impossible Is Nothing.” The phrase presents athletic achievement as a challenge to perceived limits and was used in campaigns featuring athletes and their personal stories.
Adidas launched the campaign in 2004. Its advertisements connected the slogan with figures from different sports, including Muhammad Ali and other prominent athletes. The campaign’s message was motivational rather than tied to a particular shoe or sport, allowing it to work across Adidas’s global product range.
The slogan is sometimes confused with Nike’s “Just Do It,” another major sportswear line with a motivational tone. Adidas was founded in Germany by Adolf “Adi” Dassler in 1949, after he separated from his brother Rudolf, who later founded Puma. The brand’s three stripes and sports sponsorships remain central to its worldwide identity.