Kit Kat used the slogan “Have a Break, Have a Kit Kat.” The line was created for the chocolate-covered wafer brand and became closely associated with its distinctive break-apart fingers.
The slogan builds on the product’s physical design: a Kit Kat can be separated into individual fingers and eaten in portions. Advertising commonly presented the bar as a convenient pause during work, study, travel, or everyday activities.
The phrase developed from an earlier British advertising line, “Have a break… have a Kit Kat,” used from 1958. The punctuation and capitalization have varied across advertisements, but the central wording remained consistent.
Kit Kat was originally launched in the United Kingdom by Rowntree’s in 1935. Nestlé acquired Rowntree in 1988, after which Kit Kat became part of Nestlé’s global confectionery business, while Hershey manufactures it in the United States under license.