Which Shark Tank investor founded the infomercial company As Seen on TV?

Kevin Harrington founded the infomercial company As Seen on TV before becoming an original Shark Tank investor.

Harrington became associated with direct-response television during the 1980s and helped popularize the recognizable “As Seen on TV” branding for products sold through infomercials. His business model centered on demonstrating products on television and converting viewers into customers through direct sales.

He was one of the original investors on the U.S. version of Shark Tank when it premiered in 2009. Harrington appeared during the show’s first two seasons, bringing a background in product marketing and television distribution.

The phrase “As Seen on TV” is often treated as a single product brand, but it is better understood as a marketing label used across many products. Harrington’s role was in developing and commercializing the direct-response platform behind it.