Which Shark Tank investor founded the company Kind, which makes snack bars?

The story behind the answer

Daniel Lubetzky founded Kind, the snack company known for its nut-and-fruit bars and related products.

Lubetzky launched Kind in 2004 with the goal of making snacks that combined recognizable ingredients with a convenient format. The brand became especially associated with bars containing nuts, fruit, and other visible ingredients rather than a smooth, heavily processed appearance.

He later appeared as a guest investor on Shark Tank. His participation is separate from the show’s regular sharks, who include several other entrepreneurs from food, technology, fashion, and media.

Kind is sometimes confused with KIND Snacks as a separate founder question, but Daniel Lubetzky is the entrepreneur behind the company. The brand’s capitalization and product range have changed over time, while its founder remains the same.

Source: Wikipedia · fact-checked Sept. 2026

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