Which Shark Tank investor founded the clothing brand FUBU?

Daymond John founded the clothing brand FUBU.

John started FUBU in Queens, New York, with friends J. Alexander Martin, Keith Perrin, and Carlton E. Brown. The name is an acronym for “For Us, By Us,” reflecting the brand's original focus on young Black consumers and hip-hop culture.

The company began with handmade hats and screen-printed T-shirts before expanding into a major apparel and lifestyle brand. FUBU received important exposure when musicians and entertainers wore its clothing, helping connect fashion, music, and entrepreneurship.

John later became one of Shark Tank's original investors and is particularly associated with consumer brands, licensing, marketing, and founder-led businesses. FUBU is sometimes described only as a clothing label, but its products and licensing have included broader lifestyle categories.