Which Shark Tank company sells holiday-themed ugly Christmas sweaters?

Tipsy Elves is the Shark Tank company known for selling holiday-themed ugly Christmas sweaters.

The company was founded by Evan Mendelsohn and Nick Morton. It began with humorous holiday apparel and expanded into themed clothing for events including Christmas, Halloween and sports occasions.

Mendelsohn and Morton appeared on Shark Tank in 2013 and accepted an investment from Robert Herjavec. The brand’s appeal came from turning deliberately loud, novelty clothing into a seasonal retail category rather than treating ugly sweaters as a one-off joke.

Tipsy Elves is sometimes confused with general holiday merchandise retailers. Its distinctive identity is the coordinated apparel brand built around novelty designs. The company has also sold accessories and costumes, but Christmas sweaters remain its most recognizable product category.