Which Shark Tank company makes cupcakes sealed in jars?

Wicked Good Cupcakes makes cupcakes sealed in jars, allowing the desserts to be shipped and stored more easily than traditional decorated cupcakes.

The Massachusetts company was founded by Tracey Noonan and her daughter Dani Vilagie. Their jarred-cupcake concept appeared on Shark Tank, where Kevin O’Leary made an investment deal with the entrepreneurs.

The packaging helped solve a practical problem in mail-order baking: a cupcake can be protected from crushing when its layers are placed inside a sealed container. The company sold a range of flavors and also developed related jar desserts.

The brand is sometimes confused with bakery businesses that merely sell cupcakes in boxes. Wicked Good Cupcakes’ signature presentation is the cupcake assembled inside a glass jar, which became its central identity after the television appearance.