Which Shark Tank company created an immersive live horror attraction?

Ten Thirty One Productions created an immersive live horror attraction.

The company, founded by Melissa Carbone, developed large-scale experiences in which customers entered a designed environment and encountered performers, sets, and horror-themed scenes. Its attraction connected live theater, haunted-house entertainment, and event production rather than functioning as a conventional film or amusement ride.

Carbone presented the business on Shark Tank and secured an investment from Mark Cuban. The pitch attracted attention because it showed a different type of company: one selling an experience that required production crews, physical locations, actors, and ticketed audiences.

The company is sometimes confused with horror films or with ordinary seasonal haunted houses. Ten Thirty One Productions was notable for its immersive format and for its Shark Tank appearance. Its name is a reference to October 31, Halloween, which fits the company's horror and seasonal entertainment focus.