Which sandwich chain used the slogan “Eat Fresh”?

Subway used the slogan “Eat Fresh.” The phrase supported the chain’s marketing focus on made-to-order submarine sandwiches, vegetables, and customization.

The slogan became strongly associated with Subway during its international expansion in the 1990s and 2000s. Advertising often presented sandwiches being assembled in front of customers, reinforcing the idea that ingredients could be selected and served immediately.

“Eat Fresh” is sometimes confused with Subway’s earlier “Subway, Eat Fresh” branding or with campaign lines built around individual spokespersons. The short phrase remains the central slogan most closely linked to the brand in general trivia references.

Subway was founded in 1965 in Bridgeport, Connecticut, as Pete’s Super Submarines. Fred DeLuca started the business with financial help from Peter Buck, and the first store was opened when DeLuca was 17.