Which salt brand uses the slogan “When It Rains It Pours”?

Morton Salt uses the slogan “When It Rains It Pours.”

The slogan refers to Morton Salt’s anti-caking innovation. In damp conditions, ordinary salt could clump, while Morton’s added magnesium carbonate helped the grains pour more freely. The phrase therefore links a familiar weather saying with a specific packaging and product benefit.

The slogan was introduced in 1911 alongside the company’s famous Morton Salt Girl, shown carrying an umbrella while salt pours behind her. The advertising image helped consumers recognize the brand and communicate that moisture would not necessarily stop the salt from flowing.

The expression is sometimes quoted as “When it rains, it pours,” without mentioning the brand. Morton Salt’s version is a commercial adaptation of that existing idiom. Morton Salt began in Chicago and became one of the best-known American table-salt brands.