Which product made Levi Roots famous after his Dragon's Den pitch?

Reggae Reggae Sauce made Levi Roots famous after his Dragon's Den pitch.

The sauce is a Caribbean-style cooking and dipping sauce associated with the musician and entrepreneur Levi Roots. Its branding combines food with reggae imagery, reflecting Roots's background as a performer and his Jamaican heritage.

Roots presented the product on Dragon's Den in 2007. The televised pitch brought the sauce national attention and helped establish it as a major commercial brand. The business later expanded beyond the original sauce into other food products and restaurant ventures.

The product is sometimes described simply as “Levi Roots sauce,” but its canonical brand name is Reggae Reggae Sauce. That wording is important because Levi Roots is the entrepreneur's stage name, whereas the sauce is the specific product linked to his Dragon's Den success.