Bounty is known for the slogan “The Quicker Picker Upper.”
The slogan highlights Bounty’s central product claim: its paper towels are designed to absorb spills quickly and help users clean surfaces with fewer sheets. Advertising commonly paired the phrase with demonstrations involving liquid spills and comparisons of absorbency.
Bounty was introduced by Procter & Gamble in the United States in 1965. The brand became particularly associated with the phrase “quicker picker upper,” which uses rhyme and repetition to make the product benefit memorable. It is a classic example of a slogan built around a practical household function.
Bounty is sometimes confused with “Don’t squeeze the Charmin,” a slogan for Charmin toilet paper. Scott and Viva are also paper-product brands, but “The Quicker Picker Upper” is associated with Bounty. Product formulas and package designs have changed over time, while the slogan remains the key brand identifier.