Nokia used the slogan “Connecting People.” The phrase summarized the company’s identity as a maker of mobile phones and telecommunications products that helped people communicate across distances.
Nokia adopted the slogan in 1992, during the period when the company was becoming increasingly focused on telecommunications. It appeared with Nokia branding and became especially prominent during the company’s rapid expansion in mobile phones during the 1990s and early 2000s.
Nokia is often remembered only for its phones, but the company began in Finland in 1865 as a pulp and paper business. It later entered rubber, cables, electronics, and telecommunications. Nokia’s handset business became a global leader before the smartphone transition weakened its position. The slogan remained associated with the brand’s communications heritage even as its business changed.