Which home-improvement retailer uses the slogan “You Can Do It. We Can Help.”?

The Home Depot uses the slogan “You Can Do It. We Can Help.” to position the retailer as a source of both products and project assistance.

The slogan speaks directly to do-it-yourself customers while promising support from store associates, instructional materials, and services. It captures the retailer’s focus on home repair, renovation, construction supplies, tools, appliances, and garden products.

Bernard Marcus, Arthur Blank, Ken Langone, Pat Farrah, and Ron Brill founded The Home Depot in 1978. The first stores opened in Atlanta, Georgia, and the company expanded through large warehouse-style outlets carrying a broad range of home-improvement merchandise.

The Home Depot slogan is sometimes confused with Lowe’s branding because both companies compete in the same category. The phrase is specifically associated with The Home Depot and its orange-colored stores. The company’s name includes the article “The,” although everyday speech often shortens it to “Home Depot.”