Which German automobile company used the slogan “The Best or Nothing”?

Mercedes-Benz used the slogan “The Best or Nothing.” The phrase reflects the marque’s long-standing emphasis on engineering quality, luxury, and technical innovation.

Mercedes-Benz traces its history to the work of Karl Benz and Gottlieb Daimler, whose companies helped establish the modern automobile. The Mercedes name became associated with Daimler’s cars in the early twentieth century, while the present Mercedes-Benz brand dates from the merger of Benz & Cie. and Daimler-Motoren-Gesellschaft in 1926.

“The Best or Nothing” is sometimes mixed up with Mercedes-Benz’s older slogan “Engineered like no other car in the world.” It is also distinct from Audi’s “Vorsprung durch Technik,” which is German for “Advancement through Technology.” Mercedes-Benz sells passenger cars, commercial vehicles, and performance models through the Mercedes-AMG and Mercedes-Maybach sub-brands.