Which food brand used the slogan “Once You Pop, You Can’t Stop”?

Pringles used the slogan “Once You Pop, You Can’t Stop” to advertise its stackable potato-based crisps.

The wording refers both to the product’s pull-tab can and to the idea that eating one crisp encourages another. Unlike conventional potato chips, Pringles are formed from a processed dough made with dehydrated potato and other ingredients, then shaped into uniform curved pieces.

Procter & Gamble introduced Pringles in the United States in 1968. The brand’s distinctive cylindrical can protected the crisps from crushing and gave the product a recognizable package unlike the bags used by many competitors.

A frequent mix-up is calling Pringles ordinary potato chips. The product was originally marketed as a potato crisp, and its composition led to legal and regulatory debates in some countries over how it should be classified. Kellogg’s acquired the Pringles business from Procter & Gamble in 2012, making it part of Kellogg’s global snack portfolio.