Which fast-food chain introduced the slogan “Have It Your Way” in 1974?

Burger King introduced the slogan “Have It Your Way” in 1974.

The slogan emphasized customer customization, especially the ability to request burgers with or without particular toppings. It reflected Burger King’s effort to distinguish its service from standardized fast-food ordering.

The campaign became one of the chain’s best-known advertising themes and was supported by a memorable jingle. The wording is sometimes confused with Burger King’s later “Be Your Way” slogan, introduced in 2014.

Burger King was founded in 1953 as Insta-Burger King in Jacksonville, Florida. Its signature Whopper was introduced in 1957, well before the “Have It Your Way” campaign. The chain is now operated internationally by Restaurant Brands International, which also owns Tim Hortons, Popeyes and Firehouse Subs.