Red Bull uses the slogan “Red Bull Gives You Wings.” The phrase is the central English-language tagline of the Austrian energy-drink company and appears in its animated advertising campaigns.
Red Bull launched in Austria in 1987 after Dietrich Mateschitz adapted an existing Thai energy drink for international markets. The brand’s marketing connects the slogan with alertness, energy, sports, aviation, and adventurous activities rather than treating it as a literal claim about flight.
In 2014, Red Bull agreed to settle a United States consumer lawsuit for $13 million. The settlement concerned allegations that the drink did not provide the enhanced performance implied by the expression “gives you wings”; Red Bull denied wrongdoing. The company later changed some wording in its advertising.
The slogan is therefore often remembered as humorous advertising language, not as a promise of physical wings. Red Bull’s logo features two red bulls facing one another beneath a yellow sun.