Steven Bartlett joined the Dragon's Den panel in 2022 as the founder of the social-media agency Social Chain.
Bartlett co-founded Social Chain with Dominic McGregor in 2014. The company grew from a social-media-focused venture into an international marketing and communications business, working with brands and online communities. Bartlett later became widely known through The Diary of a CEO podcast and other media work.
He joined Dragon's Den for series 20, becoming the youngest Dragon in the programme's British history at the time of his appointment. His background differed from that of many earlier panel members because it centred on digital media, online communities and internet-era brand building.
The appointment is sometimes dated to the year he first appeared on the programme, but the relevant panel change was announced and broadcast in 2022. Social Chain was founded in 2014, so that business date should not be substituted for his Dragon's Den arrival date.