Which Dragons' Den investor is the founder of the clothing retailer Boux Avenue?

Dragons' Den investor Theo Paphitis is the founder of the clothing retailer Boux Avenue.

Boux Avenue is a British lingerie and nightwear retailer launched by Paphitis in 2011. The brand developed as part of his wider retail portfolio and operates through shops and online channels. Its name is therefore linked to Paphitis's business activity outside the Dragons' Den studio.

Paphitis is also associated with Ryman and Robert Dyas, which can make questions about his companies easy to mix up. Ryman is a stationery retailer, Robert Dyas sells household and hardware goods, and Boux Avenue focuses on lingerie and related fashion products.

Paphitis was a regular Dragon on the British programme and used his retail experience when assessing pitches. Boux Avenue was not the company that made him a television investor; it was a later business venture in his commercial career. The founder and the retailer are both specifically identified in biographies of Paphitis.