Peter Jones acquired Red Letter Days after its founder Rachel Elnaugh appeared on Dragons' Den.
Red Letter Days was an experience-gift company founded by Elnaugh, who joined the original Dragons' Den panel. The business later ran into financial difficulty and entered administration in 2005, the same year the programme began.
Peter Jones acquired the company's assets after the collapse. This created an unusual connection between the show and a former Dragon: Jones became the owner of a business associated with Elnaugh's own entrepreneurial career.
Red Letter Days sells vouchers and experiences rather than conventional physical gifts. Its history is often confused with a Dragons' Den investment deal, but the later acquisition followed the company's financial problems rather than a televised pitch by an outside entrepreneur.