Peter Jones has been a Dragon's Den investor since the BBC show's first series.
Jones is a British entrepreneur and businessman who joined the original panel when the programme began in 2005. His long continuous presence makes him the panel's most enduring Dragon and one of the clearest links between the show's launch and its later seasons.
His business interests have included telecommunications, technology, retail, property, and media. On Dragon's Den, he is associated with examining the scale of a proposal, the entrepreneur's figures, and the amount of equity being offered. Like every Dragon, he can choose to invest personally rather than merely comment on a pitch.
A common mix-up is to identify another familiar early investor, such as Duncan Bannatyne or Deborah Meaden, as the longest-serving Dragon. Bannatyne left the programme in 2014, while Meaden joined after the first series. Jones is the investor who spans the entire UK run from its beginning.