Which cosmetics brand uses the slogan “Easy, Breezy, Beautiful”?

CoverGirl uses the slogan “Easy, Breezy, Beautiful.”

The slogan presents makeup as accessible, attractive, and uncomplicated. Its three short adjectives were designed to make cosmetic use feel approachable rather than technical, helping CoverGirl appeal to a broad consumer audience.

The line was introduced in 1997 and became one of the most recognizable elements of CoverGirl’s identity. CoverGirl advertising has frequently used high-profile models, actors, singers, and athletes as spokespeople, giving the brand visibility across beauty and popular culture.

CoverGirl was founded in 1961 by the Noxzema Chemical Company. Procter & Gamble later owned the brand before selling it to Coty in 2016. The slogan is sometimes confused with L’Oréal’s “Because You’re Worth It,” but that line is specifically associated with L’Oréal and is a separate beauty-industry campaign.