Which company used the slogan “The Pause That Refreshes” for Coca-Cola advertising?

The Coca-Cola Company used “The Pause That Refreshes” in Coca-Cola advertising.

The phrase was introduced in Coca-Cola marketing in 1929 and became one of the brand’s most influential early slogans. It presented drinking Coca-Cola as a pleasant break during the day, connecting the product with relaxation and refreshment rather than simply describing its ingredients.

The slogan appeared during a period when Coca-Cola was expanding its national advertising and building a consistent identity across the United States. Its emphasis on a brief pause also fit the company’s long-running practice of associating Coca-Cola with sociability, leisure and shared moments.

It is sometimes confused with “It’s the Real Thing,” a later Coca-Cola slogan introduced in the 1960s, or with “Open Happiness,” a 2009 global campaign. Those phrases belong to different periods of Coca-Cola’s advertising history.