Which company sponsors the Dinoco team in Pixar’s Cars?

Dinoco sponsors the Dinoco team in Pixar’s Cars.

Dinoco is a fictional petroleum company and one of the most recognizable brands in the Cars universe. Its blue-and-orange branding is associated with The King, the veteran racer who competes for the Dinoco team in the first film.

The company’s visual identity is a playful reference to real-world fuel brands, while its name has also appeared in other Pixar and Disney projects. In Cars, Dinoco becomes especially important because Lightning McQueen wants the Dinoco sponsorship after the Piston Cup season.

Rust-eze is a different fictional sponsor: it supports Lightning McQueen during much of the first film. Octane Gain and Mood Springs are additional racing sponsors, so they are not interchangeable with Dinoco.