In Pixar’s Cars 3, which company sponsors Jackson Storm?

Ignitr sponsors Jackson Storm in Pixar’s Cars 3.

Ignitr is the fictional racing sponsor displayed on Storm’s car and associated with his modern, high-performance image. Storm’s sponsorship helps establish him as part of a new commercial and technological era in the Piston Cup Racing Series.

The film contrasts Ignitr’s sleek branding with Rust-eze, the long-standing sponsor associated with Lightning McQueen. That contrast reinforces the story’s theme: McQueen is an established champion facing younger racers supported by newer technology and marketing.

Dinoco is another famous fictional sponsor in the Cars universe, but it is not Jackson Storm’s sponsor. Piston Cup is the racing championship, not a company. Rust-eze sponsors McQueen, making it the most likely mix-up when identifying Storm’s backer.