Which coffee brand is associated with the slogan “Good to the last drop”?

Maxwell House is associated with the slogan “Good to the last drop.”

The phrase became a long-running advertising slogan for Maxwell House coffee in the United States. It promised that the coffee would remain enjoyable through the final drop in the cup, making product quality the central message.

Advertising tradition has often linked the wording to Theodore Roosevelt, who supposedly used it after drinking Maxwell House coffee at the Andrew Jackson Hermitage. However, that attribution is disputed, and historians have found no conclusive contemporary evidence that Roosevelt actually said it.

Maxwell House was named after Nashville’s Maxwell House Hotel, where the coffee was served. The brand later became part of General Foods and is now owned by Kraft Heinz. The slogan is therefore best understood as a brand association, not a securely documented quotation from Roosevelt.