Which city is Spider-Man: Brand New Day primarily set in?

Spider-Man: Brand New Day is primarily set in New York City. The film returns Peter Parker to the urban environment traditionally associated with Spider-Man and focuses on street-level crime across the city.

After Doctor Strange’s spell erases Peter from everyone’s memory, Peter remains in New York as an anonymous protector. He defeats criminals, investigates attacks on Department of Damage Control facilities, and earns the trust of police detective Jean DeWolff.

The film’s New York setting supports its more grounded tone. The previous MCU Spider-Man stories involved school trips, global adventures, and threats connected to the multiverse. Brand New Day instead presents Peter as a full-time hero dealing with local criminals and personal isolation.

Although the story takes place in New York, much of the movie was filmed in the United Kingdom. Glasgow stood in for parts of the city, while additional English locations and Pinewood Studios supplied other production settings.